Salvando Cadu

Design Branding Brand identity

Visual Identity Project developed for the Spotify podcast
“Salvando Cadu” (Saving Cadu). The inspiration came from
the lightheartedness and humor of the episodes. We wanted
to break away from formality and explore a fun identity
that reflected the rhythm of Cadu’s conversations with
his guests.

We took the podcast’s name literally and created a little
“Cadu” character who is always in need of saving. The
illustration was designed to play an active role in the
narrative, interacting directly with the guests and adapting
to different situations.