Umah Shanti

Umah Shanti is a boutique hotel located in Uluwatu, in the southern region of Bali. Designed for guests seeking well-being, spirituality, and authentic experiences, the hotel offers a sophisticated, serene atmosphere deeply connected to nature.

The name, which means “house of peace” in Balinese, guided the conceptual development of the brand. The graphic symbol is inspired by the organic shapes of the hotel’s curved roof and by free-flowing ink brushstrokes, evoking the region’s artisanal heritage. This element, in addition to being part of the primary logo, is also used as a visual motif across brand communications and hotel products, reinforcing its presence in a subtle and consistent way.

The typeface was customized to echo the aesthetic of ink-based writing, with fluid, expressive strokes that reflect the handcrafted spirit of Uluwatu. The color palette draws from natural tones, creating an elegant and harmonious visual atmosphere.