KIOSK GENEAL AND BAIXO BEBÊ

The challenge of this project was to transform a compact
kiosk, measuring approximately 2.20 x 2.50m, into a functional
and dynamic space, capable of meeting Geneal’s operational
needs and integrating brand activations such as Corona, LZ Studio,
Drogarias Pacheco and a playground for Baixo Bebê.

The starting point was a deep dive into the identity of the brand
and Rio’s natural landscape, understanding their common
characteristics. The aim was to develop a kiosk that went beyond
the point of sale, functioning as a living space for children’s events
and activities.

This kiosk has a special feature: it is known as Baixo Bebê, and
is a meeting point for mothers, fathers, babies and children in
the South Zone. This factor was essential to the project, influencing
the conception of a space designed to be a meeting point for families,
with a fun atmosphere for all ages.