EVENTO INSTITUTO 12

The event design was a direct extension of Instituto 12’s new
brand identity, incorporating materials that conveyed innovation,
dynamism, and sustainability. Through an immersive blend of
lighting and landscaping, we brought the brand’s DNA to life,
reflecting its pride in representing Rio’s entrepreneurial spirit.
Every element of the event was carefully crafted to create an
engaging atmosphere, reinforcing the institution’s core values:
technology, sustainability, and innovation.

As guests descended the escalator, they were welcomed by
a photo spot showcasing I12’s new visual identity, displayed
on a metallic panel. Embracing the existing architecture, bold
blue metal structures wrapped around the venue’s pillars, while
a prominent header between them announced the event.