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Instituto 12

Design Brand identity

Instituto 12 is a center of excellence in Rio de Janeiro,
dedicated to fostering innovation and entrepreneurship
through networking, curated content, and a dynamic
workspace for its members. Additionally, it partners with
sponsoring companies to drive high-impact initiatives.

The main challenge of this project was to distinguish
Instituto 12 from traditional coworking spaces and hubs,
emphasizing its unique role in strengthening entrepreneurship
in Rio’s ecosystem. Visually, our goal was to capture the power
of the connections formed within the space, conveying dynamism,
magnetism, and a contemporary spirit.

Project
specification

Project

Visual Identity for Instituto 12, an innovation hub in Rio de Janeiro

Client

Instituto 12

Date

April, 2024

Team

Design: Ana Luiza Burnier, Clara Bernardes and Nicole Ann Valle

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