REVEILLON CHEERS 2022

New Year’s Eve Cheers, held at the Jockey Club in Rio de Janeiro, was a project where scenography, design and brand activations came together to create a unique experience. Our interdisciplinary team had the challenge of translating the event’s visual identity into spaces that pulsed with the brand’s energy, transforming the environment into a true sensory spectacle.

We also developed the sponsors’ bar activations, ensuring that each brand had its own identity within the visual communication of the spaces, without losing the aesthetic coherence of the event. With three simultaneous stages, lighting was one of the essential elements to enhance immersion, exploiting the vibrant colors and festive atmosphere of the project.