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Instituto 12 is a center of excellence in Rio de Janeiro,
dedicated to fostering innovation and entrepreneurship
through networking, curated content, and a dynamic
workspace for its members. Additionally, it partners with
sponsoring companies to drive high-impact initiatives.
The main challenge of this project was to distinguish
Instituto 12 from traditional coworking spaces and hubs,
emphasizing its unique role in strengthening entrepreneurship
in Rio’s ecosystem. Visually, our goal was to capture the power
of the connections formed within the space, conveying dynamism,
magnetism, and a contemporary spirit.
Visual Identity for Instituto 12, an innovation hub in Rio de Janeiro
Instituto 12
April, 2024
Design: Ana Luiza Burnier, Clara Bernardes and Nicole Ann Valle