I LOVE PRIO

Entertainment Architecture Design Branding Brand identity Brand activation

I LOVE PRIO is PRIO’s platform dedicated to initiatives
that promote culture, sports, sustainability, and social
development in Rio de Janeiro and across Brazil.

We developed a dynamic visual identity capable of
highlighting the uniqueness of each project supported
by the institution while maintaining the cohesion
necessary to represent the diversity of the initiatives
promoted. With a vibrant personality, the visual
identity integrates graphic elements, colors, movement,
and typographic variations. The graphic system
was designed to adapt to different platforms and
communication channels, ensuring flexibility
and high visual impact.