L’Occitane with Lele Burnier

Creative direction Art Direction

Launch campaign for L’Occitane’s new
limited-edition line, Herbae Iris, in
collaboration with digital influencer
Lele Burnier.

We played a key role in art direction,
creative direction, set design for product
photography, and overall shoot Our goal
was to create a visual narrative that felt
authentic and elegant, capturing the fresh
essence of the fragrance.